Step into Inspiration
A visit to a Sub-Zero, Wolf, and Cove showroom opens a world of possibilities.
A visit to a Sub-Zero, Wolf, and Cove showroom opens a world of possibilities.
STORY BY: LISA CAVANAUGH
Zachary Gasiorowski, the Regional Marketing Manager with Sub-Zero Group Midwest, and Sub-Zero Corporate Chef Pawel Siemion take us inside the showroom in Glendale Heights, Illinois, where design and innovation await.
"Visitors often say, I wish I had come here sooner,” says Gasiorowski of the sleek and inviting Sub-Zero, Wolf, and Cove Showroom on Exchange Boulevard in Glendale Heights, a suburb about 30 miles west of Chicago. “Anyone interested in remodeling or building a new kitchen should come here first."
Like every Sub-Zero, Wolf, and Cove Showroom around the country and across the world, the immersive experience at the Glendale Heights location, where visitors can learn about the newest Sub-Zero, Wolf, and Cove products and see them displayed in stunning and functional kitchen vignettes, is entirely complementary. “Wherever you are in the process of planning a kitchen remodel or new construction, you can come into the showroom and talk with kitchen experts and come to a product demonstration with Chef Pawel, and you don’t have to spend anything but your time.”
DESIGN
Artistry in design and decor amplifies the Showroom experience for both customers and industry professionals, who are welcome to host clients at Sub-Zero, Wolf, and Cove showrooms. “We understand remodeling a kitchen requires a commitment of time and investment, so we ensure each customer’s needs are satisfied by working directly with the designer.”
“We welcome all design professionals in the Midwest to bring their clients to our Showroom,” adds Gasiorowski. “Designers that visit our Showroom with their clients build an additional level of trust and rapport, so everyone wins."
EXPLORE
Like every Sub-Zero, Wolf, and Cove Showroom, the Glendale Heights location is ready for a test drive. It is the perfect place to immerse yourself and discover what a kitchen outfitted with the best appliances in the market can offer. “All Sub-Zero, Wolf, and Cove appliances are here in one place,” says Gasiorowski, “and your consultation will be customized to fit your exact needs.”
While walk-in visitors are always warmly greeted by helpful and knowledgeable consultants, Gasiorowski recommends making an appointment to get the most out of your visit. “Making an appointment allows our consultants to properly prepare for your arrival to ensure maximum use of the client’s time.”
Glendale Heights and the Chicago Merchandise Mart showroom, and many other locations offer virtual appointments for customers who cannot travel in person but still want to speak with an expert and see the products in action. Gasiorowski notes that consultants can schedule video calls “to demonstrate all available options.”
DEMONSTRATIONS
Once visitors have made decisions about which Sub-Zero, Wolf, and Cove appliances they will include in their kitchen, they will have the opportunity to experience cooking demonstrations from Sub-Zero, Wolf, and Cove Corporate Chefs. In Illinois, classically trained Chef Pawel Siemion presents product demonstrations for individuals who are just beginning their Sub-Zero, Wolf, and Cove journey and owner demonstrations for existing customers, which he says “offer more in-depth exploration of capabilities and modes.”
The demos, which typically last around two hours, include a curated menu prepared in front of the attendees at a live kitchen vignette. “The product demonstrations are about connecting with the customer and eliminating any appliance anxiety they might have,” says Siemion.
The owner's demonstrations allow for the opportunity to teach more about the use and care of Sub-Zero, Wolf, and Cove appliances. “We offer more targeted guidance so they can get the most out of their products," says Siemion, who uses the exceptional quality of the brand as inspiration.
“I come from a fine dining background, and I’ve incorporated that into my demonstrations,” he says. “The experience is elevated yet still warm and friendly as if you are visiting family.”
KITCHEN CONFIDENCE
Ultimately, the most successful visit to a Sub-Zero, Wolf, and Cove Showroom is the one that answers customers’ questions and helps them bring their kitchen dreams to life.
So, whenever you are ready to embark on your new kitchen journey, Sub-Zero, Wolf, and Cove Showrooms across the country are ready to provide you with an engaging, informative, and rewarding experience. “Visiting the Showroom is easily the best decision anyone can make when remodeling a kitchen or building a new home,” says Gasiorowski.
“We aim to make it a vibrant and unforgettable experience.”